Ivan Tride is a talented 3D VFX artist and AR developer to whom big names often turn for creative, futuristic, and innovative projects. Ivan’s journey began with a passion for illusion art while studying in Dobrich. Since then, he has collaborated with renowned personalities like V:RGO, Young BB Young, Dim4ou, Galena, Juicy J, Tory Lanez, Snoop Dogg, and has done brand work for Coca-Cola, LG and other big corps.


The Source of Inspiration


Ivan believes the key to inspiration lies in the symbiosis between the operator, the assistant, and the engine, which represent the conscious mind, the subconscious, and the heart, respectively. All experiences, information, and emotions are processed by the operator and passed on to the assistant, which continually works in the background. This process is also influenced by the fourth dimension and the universal database.


Harnessing the Power of Obsession


In contrast to Ivan’s real-life personality, which is messy and chaotic, his creative process is systematic and minimalist. His assistant constantly generates ideas and concepts, and when one is captivating enough, the engine kicks in, and Ivan becomes obsessed with the idea, working tirelessly to bring it to life.


Illusion Art and Augmented Reality: A Shared Connection


In Dobrich, Ivan started exploring illusion art, and he soon realized that augmented reality is also an illusion, as it enables people to see things that aren’t really there. His fascination with creating the “WOW” effect led him to embrace both live visual effects and digital art.

The Impact of VR and AR on Education and Entertainment


Ivan envisions a future where VR and AR technologies blend education and entertainment, creating “EDU-TAINMENT.” Virtual reality could transport students to photorealistic historical events, explore the human body in biology classes, and make learning math more engaging by solving problems.

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